J Sports Mar Sponsorship


Emerald will now publish the Journal of Sports Marketing and Sponsorship









New in 2016 – world’s leading journal for the sports marketing industry




Dear ELMAR Subscriber,



If you are seeking first-rate research in the field of Sports Marketing, look no further than the International Journal of Sports Marketing and Sponsorship, latest Impact Factor is 0.324.

The International Journal of Sports Marketing and Sponsorship provides a vital resource to both academic and industry experts; it regularly investigates sports marketing issues to explain best practice and uncover new strategies along with an understanding into how the industry is changing. To give the readers an insight into the latest thinking, the journal also carries out interviews with leading figures from rights holders, sponsors, agencies, industry associations and the media.

With an international focus, this peer-reviewed journal covers the following topics:-


Consumer attitudes to sports and sports marketing programmes


Event evaluation


Season-ticket holder satisfaction and sponsor-related behaviour


The effect of perceived image fit on brand awareness – FIFA World Cup


Image transfer in sports sponsorships


Demographic analysis of fans


Brand awareness


Brand recall for sponsors/not-sponsors


To give you a taster of the content published in the International Journal of Sports Marketing and Sponsorship, we have selected some influential articles for your perusal – free access until Friday, 26 February 2016.



Impact Factor: 0.324

Benefits of publishing in IJSMS


Research, policy and practice articles considered


Swift peer review process


Quick turnaround to publication


Contact the Editor:
Professor Michel Desbordes


Influential articles

Interview with Richard Pound, Chair World Anti-Doping Agency, Former Vice-President International Olympic Committee

David Snyder, Ted Fay, Daniel DePerno

Soccer jersey sponsors and the world cup

Loek Groot, Jaras Ferwerda

How price bundling affects football ticket purchases and consumption behaviour

Claudio Hoffmann Sampaio, Jefferson Dobner Sordi, Marcelo Gattermann Perin

Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans

Rui Biscaia, Abel Correia, Stephen Ross, António Rosado

Toward the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012

Nicolas Chanavat, Michel Desbordes

Interview with Frédéric Longuépée Deputy Managing Director, Paris Saint-Germain

Michel Desbordes, Nicolas Chanavat

Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers

Subhadip Roy, Anita Pansari

Clicking on these links for the first time will direct you to our login page. If you already have a profile, simply log in and your free access to the articles will be immediately activated. If you don’t have a profile, please register with us. Once completed, your free access will be activated in the same way.



Our author guidelines plus free author resources will provide you with comprehensive support through the submission process.

Kind Regards


Richard Whitfield
Senior Publisher

PS. Celebrate with Emerald – 50 years of marketing research



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