17th International Corporate Identity Group (ICIG) symposium
–John M T Balmer, Russell Abratt and Nicola Kleyn [Publisher] [Google Scholar]

COMMENTARY

Corporate brands and corporate marketing: Emerging trends in the big five eco-system
–John M T Balmer, Russell Abratt and Nicola Kleyn [Publisher] [Google Scholar]

ORIGINAL ARTICLES

The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management
–John M T Balmer and Wei-Yue Wang [Publisher] [Google Scholar]

The perceptions of supplier-buyer relations and its affect on the corporate brand
–Jeremy Flax, Geoff Bick and Russell Abratt [Publisher] [Google Scholar]

Corporate brands as catalysts in times of change: Lessons from a South African bank
–Sean McCoy and Peet Venter [Publisher] [Google Scholar]

Drivers of employee propensity to endorse their corporate brand
–Pride Morokane, Manoj Chiba and Nicola Kleyn [Publisher] [Google Scholar]

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
–Fernando Pinto Santos, Mario Burghausen and John M T Balmer [Publisher] [Google Scholar]

The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
–Mats Urde and Stephen A Greyser [Publisher] [Google Scholar]

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