TOC: J Brand Man


Journal of Brand Management, 23(1)

17th International Corporate Identity Group (ICIG) symposium
John M T Balmer, Russell Abratt and Nicola Kleyn [Publisher] [Google Scholar]


Corporate brands and corporate marketing: Emerging trends in the big five eco-system
John M T Balmer, Russell Abratt and Nicola Kleyn [Publisher] [Google Scholar]


The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management
John M T Balmer and Wei-Yue Wang [Publisher] [Google Scholar]

The perceptions of supplier-buyer relations and its affect on the corporate brand
Jeremy Flax, Geoff Bick and Russell Abratt [Publisher] [Google Scholar]

Corporate brands as catalysts in times of change: Lessons from a South African bank
Sean McCoy and Peet Venter [Publisher] [Google Scholar]

Drivers of employee propensity to endorse their corporate brand
Pride Morokane, Manoj Chiba and Nicola Kleyn [Publisher] [Google Scholar]

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
Fernando Pinto Santos, Mario Burghausen and John M T Balmer [Publisher] [Google Scholar]

The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
Mats Urde and Stephen A Greyser [Publisher] [Google Scholar]