Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product
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Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
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Understanding premium private labels: A consumer categorisation approach
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Taboo tattoos? A study of the gendered effects of body art on consumers’ attitudes toward visibly tattooed front line staff
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Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers’ use of mobile telephony
–Bidit Lal Dey, Ameet Pandit, Mike Saren, Sanjay Bhowmick, Helen Woodruffe-Burton [Publisher] [Google Scholar]

The CSR’s influence on customer responses in Indian banking sector
–Mobin Fatma, Zillur Rahman [Publisher] [Google Scholar]

Increasing online sales by facilitating spillover shopping
–Amit Bhatnagar, Purushottam Papatla [Publisher] [Google Scholar]

Conceptualising and measuring consumer-based brand–retailer–channel equity
–Juan Carlos Londoño, Jonathan Elms, Keri Davies [Publisher] [Google Scholar]

Consumers’ emotional responses to the Christmas TV advertising of four retail brands
–Joanna Cartwright, Helen McCormick, Gary Warnaby [Publisher] [Google Scholar]

Marketing strategies, perceived risks, and consumer trust in online buying behaviour
–Nikolaos Pappas [Publisher] [Google Scholar]

Internet service providers’ service quality and its effect on customer loyalty of different usage patterns
–Thu Nguyen Quach, Paramaporn Thaichon, Charles Jebarajakirthy [Publisher] [Google Scholar]

Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty
–Hyejune Park, Youn-Kyung Kim [Publisher] [Google Scholar]

Predicting green product consumption using theory of planned behavior and reasoned action
–Justin Paul, Ashwin Modi, Jayesh Patel [Publisher] [Google Scholar]

Service with a smile: Does the type of smile matter?
–Susan A. Andrzejewski, Emily C. Mooney [Publisher] [Google Scholar]

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