Abhishek Borah seeks unpublished studies on brand harm (scandals, accidents, etc) and firm performance
Two research professors are seeking unpublished studies on the relationship between brand harm (e.g., adverse publicity, brand and product scandals, complaints, product accidents, product defect, product failure, product recall, product withdrawals, product-brand "harm" crisis, product-brand misconduct, data breach, celebrity scandal, chemical accident, etc.) and firm performance. Please send your unpublished studies at email@example.com.
Foster School of Business
University of Washington