Editorial

From the Editor
–C. Anthony Di Benedetto [Publisher]

ARTICLES

An exploratory investigation of aspirational consumption at the bottom of the pyramid
–Shruti Gupta & Pratish Srivastav [Publisher] [Google Scholar]

Using an expanded Theory of Planned Behavior to predict adolescents’ intention to engage in healthy eating
–Kara Chan, Gerard Prendergast & Yu-Leung Ng [Publisher] [Google Scholar]

Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?
–Arpita Khare, Anshuman Khare, Sourjo Mukherjee & Tanuj Goyal [Publisher] [Google Scholar]

Smart grocery shopper segments
–Kelly Green Atkins, Archana Kumar & Youn-Kyung Kim [Publisher] [Google Scholar]

Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach
–Sidharth Muralidharan, Francisco Rejón-Guardia & Fei Xue [Publisher] [Google Scholar]

Book Review

Strategic social marketing
–Abhijit Roy [Publisher]

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