TOC: J Intl Con Mar


Journal of International Consumer Marketing, 28(1)


From the Editor
C. Anthony Di Benedetto [Publisher]


An exploratory investigation of aspirational consumption at the bottom of the pyramid
Shruti Gupta & Pratish Srivastav [Publisher] [Google Scholar]

Using an expanded Theory of Planned Behavior to predict adolescents’ intention to engage in healthy eating
Kara Chan, Gerard Prendergast & Yu-Leung Ng [Publisher] [Google Scholar]

Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?
Arpita Khare, Anshuman Khare, Sourjo Mukherjee & Tanuj Goyal [Publisher] [Google Scholar]

Smart grocery shopper segments
Kelly Green Atkins, Archana Kumar & Youn-Kyung Kim [Publisher] [Google Scholar]

Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach
Sidharth Muralidharan, Francisco Rejón-Guardia & Fei Xue [Publisher] [Google Scholar]

Book Review

Strategic social marketing
Abhijit Roy [Publisher]