TOC: J Con Res


Journal of Consumer Research, 42(5)

Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers
Rosanna K. Smith, George E. Newman, and Ravi Dhar [Publisher] [Google Scholar]

The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice
Yanping Tu, Alex Shaw, and Ayelet Fishbach [Publisher] [Google Scholar]

“Paper or Plastic?”: How We Pay Influences Post-Transaction Connection
Avni M. Shah, Noah Eisenkraft, James R. Bettman, and Tanya L. Chartrand [Publisher] [Google Scholar]

Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
Yuwei Jiang, Gerald J. Gorn, Maria Galli, and Amitava Chattopadhyay [Publisher] [Google Scholar]

Brand Public
Adam Arvidsson and Alessandro Caliandro [Publisher] [Google Scholar]

Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Noncomparative Processing Contexts
Christopher L. Newman, Elizabeth Howlett, and Scot Burton [Publisher] [Google Scholar]

Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity
Ravi Mehta and Meng Zhu [Publisher] [Google Scholar]

Body and Mind: Mindfulness Helps Consumers to Compensate for Prior Food Intake by Enhancing the Responsiveness to Physiological Cues
Evelien Van De Veer, Erica Van Herpen, and Hans C. M. Van Trijp [Publisher] [Google Scholar]

Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity
Fengyan Cai, Rajesh Bagchi, and Dinesh K. Gauri [Publisher] [Google Scholar]