Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility
–Tam Duc Dinh and Khuong Ngoc Mai [Publisher] [Google Scholar]

Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan
–Weisheng Chiu and Ho Keat Leng [Publisher] [Google Scholar]

Apparel firms’ corporate social responsibility communications: Cases of six firms from an institutional theory perspective
–Hongjoo Woo and Byoungho Jin [Publisher] [Google Scholar]

Impact of culture on religiosity, cosmopolitanism and ethnocentrism
–Madhurima Deb and Gautam Sinha [Publisher] [Google Scholar]

Consumer xenocentrism in China: an exploratory study
–Rene Dentiste Mueller, George Xun Wang, Guoli Liu and Charles Chi Cui [Publisher] [Google Scholar]

The reciprocal effects of country-of-origin on product evaluation: An empirical examination of four countries
–Sotaro Katsumata and Junyi Song [Publisher] [Google Scholar]

Market orientation, distributor relationship, and return on assets: Optimizing distribution performance for industrial firms
–Chiquan Guo and Yong Wang [Publisher] [Google Scholar]

External drivers of entry mode decisions of a higher education institution
–Mei Teh Goi [Publisher] [Google Scholar]

Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services
–Paramaporn Thaichon and Charles Jebarajakirthy [Publisher] [Google Scholar]

Matching volatile demand with transportation services in Vietnam: A case study with Gemadept
–Albert Tan, Olli-Pekka Hilmola and Do Huy Binh [Publisher] [Google Scholar]

Editorial
–Ian Phau [Publisher]

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