Announcing the 2016 Global Research Symposium on Marketing and Entrepreneurship, San Diego (CA), August 1-3

Conference Theme: The power of networking at the marketing/entrepreneurship interface

Conference Location: Kona Kai Resort, www.resortkonakai.com

Two page abstract submissions are due March 1. Authors will be notified around April 1st (final papers are due July 1).

Please send to fabian.eggers@menlo.edu

All the usual topics are welcomed, but here are a few more we would like you to consider:

• New product introductions by entrepreneurial start-ups
• Business Models and Customer Development
• Innovative teaching approaches for entrepreneurial marketing
• Construct and instrument validation for entrepreneurial marketing research
• Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
• Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
• Case and small sample studies in entrepreneurial marketing research
• Competitive responses to entrepreneurial efforts
• Entrepreneurial marketing activities in turbulent environments
• Individual decision making in entrepreneurial marketing

Papers on other emerging topics that relate to marketing and entrepreneurship are very much encouraged!

Please also consider a recently added track – New Level Incubator for Entrepreneurial Marketing. More info can be found on our website under

www.entrepreneurialmarketing.biz/call-for-papers.html

Also, as with every small organization, our marketing depends on networking (see conference theme!) and word-of-mouth. So, please “refer a friend”!

Thanks!

Fabian Eggers, Symposium Chair

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