Tourism Marketing Research: Current Issues
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Differences and Similarities in Perceptions of Hotel Experience: The Role of National Cultures
–Ziqiong Zhang, Hengyun Li & Rob Law [Publisher] [Google Scholar]

Assessing the Effectiveness of Marketing Strategies in Tourist Hotels: An Illustration Using a Multi-Method Approach in Taiwan
–Chin Wei Huang, Foo Nin Ho & Yu Chuan Chen [Publisher] [Google Scholar]

Critical Factors of the Maritime Yachting Tourism Experience: An Impact-Asymmetry Analysis of Principal Components
–Josip Mikulic, Damir Krešic & Ivan Ko?ic [Publisher] [Google Scholar]

Understanding the Relationships of Servicescape, Value, Image, Pleasure, and Behavioral Intentions Among Hotel Customers
–Bekir Bora Dedeoglu, Kemal Gürkan Küçükergin & Sevgi Balikçioglu [Publisher] [Google Scholar]

Soon or Later? The Effect of Temporal Distance on Travel Decisions
–Kamile Asli Basoglu & Joanne Jung-Eun Yoo [Publisher] [Google Scholar]

Nature-Based Tourism: Motivation and Subjective Well-Being
–Hyelin Kim, Seungwoo Lee, Muzaffer Uysal, Juyeon Kim & Kyungmo Ahn [Publisher] [Google Scholar]

How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations
–Yan Yang, Xiaoming Liu & Jun Li [Publisher] [Google Scholar]

Critical In-Flight and Ground-Service Factors Influencing Brand Prestige and Relationships Between Brand Prestige, Well-Being Perceptions, and Brand Loyalty: First-Class Passengers
–Young-joo Ahn, Insin Kim & Sunghyup Sean Hyun [Publisher] [Google Scholar]

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