TOC: J Mar Res


Journal of Marketing Research, 52(6)

Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design
Martijn G. De Jong, Jean-Paul Fox, and Jan-Benedict E.M. Steenkamp [Publisher] [Google Scholar]

Multitier Store Brands and Channel Profits
Wilfred Amaldoss and Woochoel Shin [Publisher] [Google Scholar]

Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment
Alexander L. Brown and Joanna N. Lahey [Publisher] [Google Scholar]

Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War
Francesca Sotgiu and Katrijn Gielens [Publisher] [Google Scholar]

Competitive Vices
Fernando Branco and J. Miguel Villas-Boas [Publisher] [Google Scholar]

Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior
Hristina Dzhogleva Nikolova and J. Jeffrey Inman [Publisher] [Google Scholar]

More Than a Feeling: Emotional Contagion Effects in Persuasive Communication
Jonathan Hasford, David M. Hardesty, and Blair Kidwell [Publisher] [Google Scholar]

Transaction Attributes and Customer Valuation
Michael Braun, David A. Schweidel, and Eli Stein [Publisher] [Google Scholar]

What’s in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry
Yi-Lin Tsai, Chekitan s. Dev, and Pradeep Chintagunta [Publisher] [Google Scholar]