TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 22(4)
Preliminary Investigation of Entertainment Strategies Involving Alcohol: Implications for Professional Sales Education and Training in Business Markets
–Michael Rodriguez, Earl D. Honeycutt & Charles Ragland [Publisher] [Google Scholar]
How Strategic Purchasing Orientation and Transformational Leadership Impact Performance: The Mediating Role of Information and Communication Technologies
–Carmen Camarero Izquierdo, M. José Garrido Samaniego & Rebeca San José Cabezudo [Publisher] [Google Scholar]
A Model of Interorganizational Networking Antecedents, Consequences and Business Performance
–Despina A. Karayanni [Publisher] [Google Scholar]
Developing a New Theory of Frontline Manufacturer-Retailer Relationships for Consumer Packaged Goods
–Marcel M. Zondag & Kyle E. Brink [Publisher] [Google Scholar]
Book Review
Supply Chain Metrics that Matter, by Lora M. Cecere. Wiley, 2014
–Richard E. Plank [Publisher]