TOC: J Bus-to-Bus Mar


Journal of Business-to-Business Marketing, 22(4)

Preliminary Investigation of Entertainment Strategies Involving Alcohol: Implications for Professional Sales Education and Training in Business Markets
Michael Rodriguez, Earl D. Honeycutt & Charles Ragland [Publisher] [Google Scholar]

How Strategic Purchasing Orientation and Transformational Leadership Impact Performance: The Mediating Role of Information and Communication Technologies
Carmen Camarero Izquierdo, M. José Garrido Samaniego & Rebeca San José Cabezudo [Publisher] [Google Scholar]

A Model of Interorganizational Networking Antecedents, Consequences and Business Performance
Despina A. Karayanni [Publisher] [Google Scholar]

Developing a New Theory of Frontline Manufacturer-Retailer Relationships for Consumer Packaged Goods
Marcel M. Zondag & Kyle E. Brink [Publisher] [Google Scholar]

Book Review

Supply Chain Metrics that Matter, by Lora M. Cecere. Wiley, 2014
Richard E. Plank [Publisher]