TOC: J Brand Man


Journal of Brand Management, 22(9)

Journal of Brand Management – Year end review 2015
Shaun M Powell [Publisher]

Global brands in emerging markets: The cultural antecedents of global brand preference
Marlon Dalmoro, Diego Costa Pinto, Adilson Borges and Walter Meucci Nique [Publisher] [Google Scholar]

Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study
Ayantunji Gbadamosi [Publisher] [Google Scholar]

Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness
Patrick Kissel and Marion Buttgen [Publisher] [Google Scholar]

Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services
Jayasankar Ramanathan and Sanal Kumar Velayudhan [Publisher] [Google Scholar]