Jerry McCarthy


E. Jerome McCarthy, Professor at Michigan State and inventor of the 4P's, passed away on 3 Dec 2015

E. Jerome (Jerry) McCarthy, age 87, passed away peacefully at home on December 3rd, 2015.

Here is an obituary for Jerry:

Andrew Brogowicz adds this:

Jerry began his teaching career at Notre Dame University and then became a professor of marketing at Michigan State University, where he was my dissertation chair. Michigan State was his last teaching position.

Jerry was a founding member of the Planned Innovation Institute. Here is a link to his PII bio.

Here is his page on Wikipedia: