TOC: Mobile Commerce
Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce, Book by Esther Swilley
A book by Esther Swilley
Published by Business Expert Press, New York. ISBN: 9781606498446
CHAPTER 1: What is Digital Commerce?
CHAPTER 2: Contrasting E-Commerce and M-Commerce: Why a Digital Commerce Strategy Matters?
CHAPTER 3: What Connects the Target?
CHAPTER 4: Touchpoints: Where is the Elusive Digital Consumer?
CHAPTER 5: Challenges to Digital Commerce: Improving the Digital Shopping Experience
CHAPTER 6: Enhancing Digital Commerce
Publishing House: Business Expert Press, New York
Print ISBN: 9781606498446
E-book ISBN: 9781606498453
Author: Esther Swilley
Release Date: November, 2015