Advancing Tourism and Hospitality Marketing


Special issue of Journal of Global Scholars of Marketing Science; Abstract deadline 29 Feb 2016

Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS)

Special issue on Advancing Tourism and Hospitality Marketing

Guest Editors: Saurabh Kumar Dixit, Department of Tourism and Hotel Management, North Eastern Hill University, Shillong, India,; Jong-Hyeong Kim, Curtin Business School (CBS), Curtin University, Australia,

Purpose: In present dynamic business set-up marketing occupies a significant role in promoting any product or service. Its pervasiveness extends equally for the tourism and hospitality industry too, because of the distinctive qualities of its products. Customers remain at centre of every marketing effort. The essence of the marketing concept is that organizations achieve their objectives by satisfying customers (Houston 1986). Marketing therefore deals primarily with finding new and retaining existing customers and ensure their maximum level of satisfaction. Without customers, there can be no reason for the organization to exist (Morgan 1996: 13). Therefore, hospitality and tourism organizations venture novel and innovative practices to mark their presence in the highly competitive business environment. The complexity of the tourism industry, the fast pace of change, the rapid growth in volume of more experienced, demanding and sophisticated customers and the growing role of information and communications technology underline the necessity of strategic marketing planning and the evaluation and exploitation of future trends for any tourism organization that wishes to compete in today’s dynamic market environment (Fyall and Garrod 2005). To sneak a look into these transformations in the arena of hospitality and tourism marketing JGSMS features a special issue on Advancing Tourism and Hospitality Marketing.

The Guest editors encourage the contributors to forward their papers that reflect the current ethos and concerns in the sphere of hospitality and tourism marketing. The submissions should explore the changing dimensions but not limited to the following themes:

? Marketing through destinations and events

? Collaborative marketing

? Innovative marketing strategies

? Transforming visitor experience through marketing

? Information systems and marketing

? Marketing of tourism and hospitality education

? Sustainable / Green / Renewable marketing

? Consumer Behaviour and Marketing

? Decision making, experience and satisfaction

? Emerging technologies, social media and e tourism

? Marketing for special interest tourism products

? Cases on successful marketing practices

? Marketing strategies of third world and developing nations

? Social and Ethical concerns of marketing

? Future trends in the hospitality and tourism marketing

? Food Service/ Culinary marketing.

Submission Procedure:

– Authors should submit their extended abstracts to the Co-Chairs of track ?Advancing Tourism and Hospitality Marketing? at the 2016 Global Marketing Conference at Hong Kong to be qualified for this JGSMS Special Issue.

– Submission Guidelines for the extended abstract to 2016 GMC at Hong Kong are located at:

– Track Co-Chairs: Saurabh Kumar Dixit (North – Eastern Hill University, India),, Jong-Hyeong Kim (Curtin University, Australia),

– Authors should submit their full papers to the Guest Editors of this JGSMS Special Issue on “Advancing Tourism and Hospitality Marketing” through the ?ScholarOne Manuscript? portal for the JGSMS (

-Submissions will undergo a double blind, peer review process. Manuscripts must follow submission guidelines of the JGSMS.


Preference given to submissions that is:

? Accepted by the co-chairs of ?Advancing Tourism and Hospitality Marketing? track

? Registered for the 2016 GMC at Hong Kong

? Presented in the 2016 GMC at Hong Kong

Important Dates:

? Abstract Submission: February 29, 2016

? Full Paper Submission: June 15, 2016

? Initial Review Report: August 15, 2016

? Revisions and Decision: September 15, 2016

? Publication Date: January 2017

JGSMS Homepage:


Fyall, A. and Garrod, B. (2005). Tourism marketing: A collaborative approach, Channel View Publications.

Houston, F.S. (1986). The marketing concept: What it is and what it is not. Journal of Marketing, 50 (2), 81?87.

Morgan, M. (1996).Marketing for leisure and tourism. London: Prentice Hall.