TOC: The Connected Consumer


A book by Dinesh Kumar

Published by Business Expert Press, New York. ISBN: 9781631571107

Chapter 1 Traditional Marketing Faces a Challenge Today
Chapter 2 The Age of E-commerce
Chapter 3 The Connected Customer
Chapter 4 The Connected Company
Chapter 5 Data Mining and Analytics
Chapter 6 Marketing Communications for the Connected Consumer
Chapter 7 Measuring Web Equity
Chapter 8 Future of Consumer Behavior

Publishing House: Business Expert Press, New York.
ISBN (print): 978-1-63157-110-7 (paperback)
ISBN (e-book): 978-1-63157-111-4 (e-book)
Author: Dinesh Kumar
Release Date: November, 2015.