TOC: Ind Mar Man
Introduction
Industrial Marketing Management, 51
Letter from the co-editors-in-chief
–Peter J. LaPlaca, Adam Lindgreen [Publisher] <> Special Section on Corporate Industrial Brands in, from, and to Emerging Markets, Guest Edited by: Suraksha Gupta, John Balmer & Brian Low
Brands in, from and to emerging markets: The role of industrial relationships
–Suraksha Gupta, John M.T. Balmer, Brian Low [Publisher] [Google Scholar]
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
–Bang Nguyen, Xiaoyu Yu, T.C. Melewar, Junsong Chen [Publisher] [Google Scholar]
Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice
–V. Kumar, Greg S. Cohen, Bharath Rajan [Publisher] [Google Scholar]
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
–Helen Reijonen, Saku Hirvonen, Gábor Nagy, Tommi Laukkanen, Mika Gabrielsson [Publisher] [Google Scholar]
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
–Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du [Publisher] [Google Scholar]
Corporate brand expressions in business-to-business companies’ websites: Evidence from Brazil and India
–Cláudia Simões, Jaywant Singh, Marcelo G. Perin [Publisher] [Google Scholar]
B2B and internal relationships and curative international marketing: A polish case study
–H.R. Kaufmann, M.R. Czinkota, M. Zakrzewski [Publisher] [Google Scholar]
B2B branding in emerging markets: A sustainability perspective
–Jagdish N. Sheth, Mona Sinha [Publisher] [Google Scholar]
Determinants of social media adoption by B2B organizations
–Nikoletta-Theofania Siamagka, George Christodoulides, Nina Michaelidou, Aikaterini Valvi [Publisher] [Google Scholar]
How salesperson perceptions of customers’ pro-social behaviors help drive salesperson performance
–Rachelle J. Shannahan, Alan J. Bush, Kirby L.J. Shannahan, William C. Moncrief [Publisher] [Google Scholar]
Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research
–William H. Murphy, Ning Li [Publisher] [Google Scholar]
A model of supplier–retailer power asymmetry in the Australian retail industry
–Catherine Sutton-Brady, Patty Kamvounias, Tom Taylor [Publisher] [Google Scholar]
Conceptualizing competition and rivalry in a networking business market
–Christopher J. Medlin, Chris Ellegaard [Publisher] [Google Scholar]
Managing salespeople strategically when promoting new products – incorporating market orientation into a sales management control framework
–Annie Chen, Norman Peng, Kuang-Peng Hung [Publisher] [Google Scholar]
The antecedents and consequence of Et-Moone B2B relationships
–Ibrahim Abosag [Publisher] [Google Scholar]
Psychological contract breach’s antecedents and outcomes in salespeople: The roles of psychological climate, job attitudes, and turnover intention
–Nathaniel N. Hartmann, Brian N. Rutherford [Publisher] [Google Scholar]
Firm boundary decisions in solution business: Examining internal vs. external resource integration
–Anna Salonen, Elina Jaakkola [Publisher] [Google Scholar]