TOC: Ind Mar Man


Industrial Marketing Management, 51

Letter from the co-editors-in-chief
Peter J. LaPlaca, Adam Lindgreen [Publisher] <> Special Section on Corporate Industrial Brands in, from, and to Emerging Markets, Guest Edited by: Suraksha Gupta, John Balmer & Brian Low

Brands in, from and to emerging markets: The role of industrial relationships
Suraksha Gupta, John M.T. Balmer, Brian Low [Publisher] [Google Scholar]

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang Nguyen, Xiaoyu Yu, T.C. Melewar, Junsong Chen [Publisher] [Google Scholar]

Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice
V. Kumar, Greg S. Cohen, Bharath Rajan [Publisher] [Google Scholar]

The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Helen Reijonen, Saku Hirvonen, Gábor Nagy, Tommi Laukkanen, Mika Gabrielsson [Publisher] [Google Scholar]

Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du [Publisher] [Google Scholar]

Corporate brand expressions in business-to-business companies’ websites: Evidence from Brazil and India
Cláudia Simões, Jaywant Singh, Marcelo G. Perin [Publisher] [Google Scholar]

B2B and internal relationships and curative international marketing: A polish case study
H.R. Kaufmann, M.R. Czinkota, M. Zakrzewski [Publisher] [Google Scholar]

B2B branding in emerging markets: A sustainability perspective
Jagdish N. Sheth, Mona Sinha [Publisher] [Google Scholar]

Determinants of social media adoption by B2B organizations
Nikoletta-Theofania Siamagka, George Christodoulides, Nina Michaelidou, Aikaterini Valvi [Publisher] [Google Scholar]

How salesperson perceptions of customers’ pro-social behaviors help drive salesperson performance
Rachelle J. Shannahan, Alan J. Bush, Kirby L.J. Shannahan, William C. Moncrief [Publisher] [Google Scholar]

Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research
William H. Murphy, Ning Li [Publisher] [Google Scholar]

A model of supplier–retailer power asymmetry in the Australian retail industry
Catherine Sutton-Brady, Patty Kamvounias, Tom Taylor [Publisher] [Google Scholar]

Conceptualizing competition and rivalry in a networking business market
Christopher J. Medlin, Chris Ellegaard [Publisher] [Google Scholar]

Managing salespeople strategically when promoting new products – incorporating market orientation into a sales management control framework
Annie Chen, Norman Peng, Kuang-Peng Hung [Publisher] [Google Scholar]

The antecedents and consequence of Et-Moone B2B relationships
Ibrahim Abosag [Publisher] [Google Scholar]

Psychological contract breach’s antecedents and outcomes in salespeople: The roles of psychological climate, job attitudes, and turnover intention
Nathaniel N. Hartmann, Brian N. Rutherford [Publisher] [Google Scholar]

Firm boundary decisions in solution business: Examining internal vs. external resource integration
Anna Salonen, Elina Jaakkola [Publisher] [Google Scholar]