JMR Editor Designate


Rajdeep Grewal will be the next Editor of the Journal of Marketing Research

Rajdeep Grewal Named Journal of Marketing Research Editor-in-Chief Designate

The American Marketing Association is pleased to announce the selection of Dr. Rajdeep Grewal as editor-in-chief designate of the Journal of Marketing Research. Dr. Grewal, whose four-year term begins on July 1, 2016, is the Townsend Family Distinguished Professor of Marketing at the University of North Carolina Kenan-Flagler Business School.

Dr. Grewal’s research has been published in leading journals including the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, and Strategic Management Journal. He is currently a Co-Editor of the Journal of Marketing Research and an Area Editor for the Journal of Marketing. His research uses quantitative methods to theoretically and empirically examine a variety phenomenon such as social networks and interactions, competitive strategy, and the role of marketing within an organization.