TOC: Mar Sci


Marketing Science, 34(6)

Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History
B. P. S. Murthi, Ram C. Rao, and Brian T. Ratchford [Publisher] [Google Scholar]

Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Martin Natter, Ana-Marija Ozimec, and Ju-Young Kim [Publisher] [Google Scholar]

Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
V. Kumar, Amalesh Sharma, Naveen Donthu, and Carey Rountree [Publisher] [Google Scholar]

Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
Ken Roberts, John H. Roberts, Peter J. Danaher, and Rohan Raghavan [Publisher] [Google Scholar]

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India
Vishal Narayan, Vithala R. Rao, and K. Sudhir [Publisher] [Google Scholar]

A Flexible Yet Globally Regular Multigood Demand System
Nitin Mehta [Publisher] [Google Scholar]

Robust New Product Pricing
Benjamin R. Handel and Kanishka Misra [Publisher] [Google Scholar]

Keyword Search Advertising and Limited Budgets
Woochoel Shin [Publisher] [Google Scholar]

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
Shijie Lu, Yi Zhu, and Anthony Dukes [Publisher] [Google Scholar]

Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis
Chunhua Wu [Publisher] [Google Scholar]