Understanding brand loyalty of the store brand’s customer base
–Natalia Rubio, Javier Oubiña and Mónica Gómez-Suárez [Publisher] [Google Scholar]

Success factors of new health-care services
–Kostis Indounas and Aggeliki Arvaniti [Publisher] [Google Scholar]

Antecedents of brand love in online network-based communities. A social identity perspective
–Maria Vernuccio, Margherita Pagani, Camilla Barbarossa and Alberto Pastore [Publisher] [Google Scholar]

The effects of word-of-mouth incentivization on consumer brand attitude
–Chompunuch Pongjit and Rian Beise-Zee [Publisher] [Google Scholar]

How exposure to logos and logo varieties fosters brand prominence and freshness
–Maria Sääksjärvi, Ellis van den Hende, Ruth Mugge and Nicolien van Peursem [Publisher] [Google Scholar]

Cognitive and emotional processing of brand logo changes
–Mark Peterson, Saleh AlShebil and Melissa Bishop [Publisher] [Google Scholar]

Volunteering as a mechanism to reduce guilt over purchasing luxury items
–Hyo-Jin Jeong and Dong-Mo Koo [Publisher] [Google Scholar]

Peak-end pizza: prices delay evaluations of quality
–David R Just, Ozge Sigirci and Brian Wansink [Publisher] [Google Scholar]

Editorial
–Francisco Guzman and Cleopatra Veloutsou [Publisher]

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