Excuse the interruption: How marketing still gets attention
–David Reed [Publisher] [Google Scholar]

OPINION PIECES

Managing customer insight creatively through storytelling
–Merlin Stone, Liz Machtynger and Jon Machtynger [Publisher] [Google Scholar]

What is marketing automation?
–Anthony Bagshaw [Publisher] [Google Scholar]

What should UK and US marketers do to prepare for the biggest threat to business continuity for a decade?
–Ardi Kolah, Bryan Foss and Martin Hickley [Publisher] [Google Scholar]

BUSINESS INTELLIGENCE

Customer acquisition barometer 2015
–Thomas Ridley-Siegert [Publisher] [Google Scholar]

PAPERS

The art of mistiming: How interruptions make mobile coupon campaigns effective
–Syagnik (Sy) Banerjee and Rishika Rishika [Publisher] [Google Scholar]

Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour
–Allison E Doub, Aron Levin, Charles Edward Heath and Kristie LeVangie [Publisher] [Google Scholar]

Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness
–Supond Boon-Long and Winai Wongsurawat [Publisher] [Google Scholar]

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