Call for Papers

INFORMS SOCIETY FOR MARKETING SCIENCE (ISMS)

38th ISMS Marketing Science Conference (2016)
Shanghai International Convention Center & Oriental Riverside Hotel

http://www.fdsm.fudan.edu.cn/marketingscience2016/

Hosted by: Fudan University School of Management

Organizing Committee: Xiongwen Lu (co-chair), Min Ding (co-chair), Qingyun Jiang, Yimin Sun

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policy makers with a shared interest in rigorous scientific research on marketing problems. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch.

The Fudan University School of Management faculty invites you to submit abstracts of your research papers, present your work, and actively participate in the conference, which is an important forum for presenting cutting-edge research and intellectual exchange on marketing problems. The conference begins at 8:00 a.m. on Thursday, June 16, 2016, and closes at 3:00 p.m. on Saturday, June 18, 2016. Multiple concurrent sessions are planned during the conference days. The evenings will involve a welcome reception on Thursday (June 16) and a Gala Dinner (and performance) on Friday (June 17) at the Shanghai International Convention Center & Oriental Riverside Hotel.

The conference will be held at the Shanghai International Convention Center & Oriental Riverside Hotel, located in the center of the financial district, right across the Huangpu River from the famous Bund area. Please see the short video produced to introduce you to the conference and venue on YouTube: https://www.youtube.com/watch?v=WzJVUlyYL6I (or if you can not access YouTube, here is an alternative link: http://v.youku.com/v_show/id_XMTMxNTIzMjA2NA==.html?from=y1.7-1.2)

We welcome submissions addressing a broad range of marketing science topics from both theoretical and empirical perspectives. Whereas traditional topics are welcome as always, we particularly encourage submissions addressing research at the interface of marketing with other disciplines (e.g., computer science, operations, innovation and entrepreneurship). We also encourage research that addresses marketing applications in areas of substantial impact to practice (broadly defined), in all parts of the world.

Conference Submissions

Submissions will be accepted in one of three categories (1) Abstracts only; (2) Abstracts plus working paper; and (3) Special Session proposals.

Abstract Only Submissions

Abstracts should not exceed 1800 characters (about 250 words), and should clearly define the marketing topic, the contribution of the research, and indicate the presenting author. An author may be the primary presenter for only a single paper during the entire conference. However, you may be a co-author on other contributed abstracts. As the presenting author, you are responsible for making the formal presentation of the work at the meeting. We encourage your co-authors to attend the meeting as well as the presentation.

Abstract-only submissions may be made starting December 1, 2015 until February 5, 2016. Only one submission per presenter will be accepted. Abstracts will be reviewed and acceptance e-mails will be sent to presenting authors on March 1, 2016. Conference registration will open on December 1, 2015. The presenting author of an accepted abstract must register for the conference and pay the registration fee no later than March 13, 2016.

Before proceeding to submission, please make sure you have the following information ready:

• Contact information for yourself and any co-authors (full name, affiliation, e-mail address and mailing address.
• Paper title and abstract

Your submission will not be accepted without the required information. Please also note:

• Your e-mail address is the key for entry into the system and is used to avoid scheduling conflicts. It is critical that you use only one e-mail address if you enter multiple submissions. You will receive an e-mail confirming that we received your online submission.
• Use the COMMENTS field for any requests (e.g., if you need an acceptance letter for budgetary reasons or to apply for a visa, or if you have scheduling requests).
• After submission, you may return to your abstract to make changes or additions.

To submit your abstract at the conference website please click below:

http://www.fdsm.fudan.edu.cn/marketingscience2016/

Abstract-Plus-Working-Paper Submissions

This category was introduced in 2014. Given the positive response, we will continue with it in 2016. Here, the authors may submit not only an abstract (see above) but also upload an associated working paper. Working papers will be available to conference attendees via the online schedule when it is published. Authors may update the working paper at any time prior to the conference so that readers have the most current version. Presentations scheduled in the “Abstract-Plus-Working Paper” category will have 40 minutes (twice the time for a typical presentation slot) to allow time for detailed questions and comments.

Capacity limitations limit the number of available presentation slots in this category. Available slots will be allocated to presenters on a “first-come first-served” basis by submission date. Submissions not receiving the available slots will be re-classified into the Abstract-only category.

Abstract-Plus-Working-Paper submissions may be made starting December 1, 2015 until February 5, 2016. Presenting authors will be notified of acceptance by March 1, 2016. Conference registration will open on December 1, 2015. The presenting author of an abstract-plus working paper submission must register for the conference no later than March 13, 2016.

Before proceeding to submission, please make sure you have the following information ready:

• Contact information for yourself and any co-authors (full name, affiliation, e-mail address and mailing address.
• Paper title and abstract
• Copy of working paper

Your submission will not be accepted without the required information. Please also note:

• Your e-mail address is the key for entry into the system and is used to avoid scheduling conflicts. It is critical that you use only one e-mail address if you enter multiple submissions. You will receive an e-mail confirming that we received your online submission.
• Please upload your working paper in the space allocated for an Extended Abstract.
• Use the COMMENTS field for any requests (e.g., if you need an acceptance letter for budgetary reasons or to apply for a visa, or if you have scheduling requests).
• After submission, you may return to your abstract to make changes or additions.

To submit your abstract-plus-working-paper at the conference website please click below:

http://www.fdsm.fudan.edu.cn/marketingscience2016/

Special Session Proposal Submissions

Participants are strongly encouraged to organize their own special sessions. This would enable a set of papers on a related topic to be readily presented in one session. Special session proposals should include:

• Title of session;
• Name, organization and e-mail address of the session chair;
• Statement summarizing the session’s theme (no more than 500 words)
• Contact information for all the authors.

Each session proposal should include 4- 5 abstracts. Each abstract included in the proposal should not exceed 1800 characters (about 250 words) and should clearly define the marketing topic, the contribution of the research, and indicate the presenting author. An author may be the primary presenter for only a single paper during the entire conference. However, you may be a co-author on other contributed abstracts. As the presenting author, you are responsible for making the formal presentation of the work at the meeting. We encourage your co-authors to attend the meeting as well as the presentation.

To submit your special session proposal, please e-mail the session proposal document consisting of the items above to Ellen Tralongo (Ellen.Tralongo@INFORMS.org). Ellen will respond to your e-mail with an invitation that contains instructions to upload session information. Once these proposals have been uploaded, they will be reviewed by the Program Committee. The number of available presentation slots in category is limited. Available slots will be allocated to qualifying proposals on a “first-come, first-served” basis by submission date. Abstracts from those submissions that cannot be accommodated in this category will be re-classified as Abstract-only submissions.

Special session proposal submissions may be made starting December 1, 2015 until January 20, 2016. Presenting authors will be notified of acceptance by February 5, 2016. Conference registration will open on December 1, 2015. All presenting authors of an accepted special session proposal must register for the conference no later than March 13, 2016.

ISMS Doctoral Consortium

The ISMS Doctoral Consortium will precede the main conference on Wednesday, June 15, 2016. Detailed information on the consortium (timing, registration process and lodging information) is available on the conference website. Although formal registration for the consortium will open on December 1, 2015, individuals interested in participating in the doctoral consortium should check the conference website for details.

Overview of Deadlines

• December 1, 2015 Submissions open for abstract, abstract plus working paper and Special Session proposals
• December 1, 2015 Conference Registration opens
• January 20, 2016 Last Date for submitting Special Session proposals
• February 5, 2016 Acceptance Notification for Special Session proposals
• February 5, 2016 Last date for submitting abstracts and abstract plus working paper
• March 1, 2016 Acceptance Notification for abstracts/abstracts plus working paper
• March 13, 2016 Last date for presenter registration and Early Registration Rate
• March 31, 2016 Last date for Hotel Guaranteed Conference Rate
• May 1, 2016 Online post of Presentation Schedule
• June 15, 2016 ISMS Doctoral Consortium Date
• June 16-18, 2016 Conference

Conctacts

For questions about the program or technology problems, please contact:

By e-mail: Ellen.Tralongo@INFORMS.org; By telephone: 1-800-4INFORMS or 1-44-757-3500 ext. 592
Be sure to spell your last name and leave your phone number and message very clearly.

For questions about staying and traveling in Shanghai and China, please contact Icey Han at hanbing@fudan.edu.cn

For questions about the conference in general, please contact Min Ding at minding@psu.edu.

 

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