TOC: Psych Mar
Psychology & Marketing, 32(12)
The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving
–Kiwan Park and Seojin Stacey Lee [Publisher] [Google Scholar]
How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?
–Mbaye Fall Diallo, Patricia Coutelle-Brillet, Arnaud Rivière and Stephan Zielke [Publisher] [Google Scholar]
Do Eco-friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?
–Jong-Kuk Shin, Min-Sook Park and Min Kyung Moon [Publisher] [Google Scholar]
Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context
–Aditya S. Mishra, Subhadip Roy and Ainsworth Anthony Bailey [Publisher] [Google Scholar]
Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking
–Fiona Harris, Ross Gordon, Anne Marie MacKintosh and Gerard Hastings [Publisher] [Google Scholar]