TOC: Psych Mar


Psychology & Marketing, 32(12)

The Role of Beneficiaries’ Group Identity in Determining Successful Appeal Strategies for Charitable Giving
Kiwan Park and Seojin Stacey Lee [Publisher] [Google Scholar]

How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?
Mbaye Fall Diallo, Patricia Coutelle-Brillet, Arnaud Rivière and Stephan Zielke [Publisher] [Google Scholar]

Do Eco-friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?
Jong-Kuk Shin, Min-Sook Park and Min Kyung Moon [Publisher] [Google Scholar]

Exploring Brand Personality–Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context
Aditya S. Mishra, Subhadip Roy and Ainsworth Anthony Bailey [Publisher] [Google Scholar]

Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking
Fiona Harris, Ross Gordon, Anne Marie MacKintosh and Gerard Hastings [Publisher] [Google Scholar]