TOC: J Mar


Journal of Marketing, 79(6)

Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance
Willy Bolander, Cinthia B. Satornino, Douglas E. Hughes, and Gerald R. Ferris [Publisher] [Google Scholar]

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
Till Haumann, Pascal Güntürkün, Laura Marie Schons, and Jan Wieseke [Publisher] [Google Scholar]

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, and R. Krishnan [Publisher] [Google Scholar]

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
Fabio Caldieraro, Ling-Jing Kao, and Marcus Cunha [Publisher] [Google Scholar]

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
Timothy B. Heath, Subimal Chatterjee, Suman Basuroy, Thorsten Hennig-Thurau, and Bruno Kocher [Publisher] [Google Scholar]

How Kinetic Property Shapes Novelty Perceptions
Junghan Kim and Arun Lakshmanan [Publisher] [Google Scholar]