TOC: J Relationship Mar


Journal of Relationship Marketing, 14(4)

A Brazilian Experience of Customer Retention and Its Key Drivers in Banking Service Rendering
Gabriel Sperandio Milan, Deonir De Toni, Paulo Fernando Pinto Barcellos, Eric Charles Henri Dorion & Suélen Bebber [Publisher] [Google Scholar]

Academic Pinstitution: Higher Education’s Use of Pinterest for Relationship Marketing
Darren L. Linvill, Jerrica Ty Rowlett & Mette M. Kolind [Publisher] [Google Scholar]

Using Graph Theory to Value Paying and Nonpaying Customers in a Social Network: Linking Customer Lifetime Value to Word-of-Mouth Social Value
Teegan Courtney Clare Green & Nicole Hartley [Publisher] [Google Scholar]