TOC: J Mar Behavior
Introduction
Journal of Marketing Behavior, 1(2)
From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing
–Klaus Wertenbroch [Publisher]
What does it mean to be a Rational Decision Maker?
–Barry Schwartz [Publisher] [Google Scholar]
Meta-Rationality in Cognitive Science
–Keith E. Stanovich [Publisher] [Google Scholar]
Robust Satisficing via Regret Minimization
–Marcel Zeelenberg [Publisher] [Google Scholar]
In Defense of (Traditional) Normative Standard
–Shane Frederick [Publisher] [Google Scholar]
What is Rationality?
–Barry Schwartz [Publisher] [Google Scholar]
Not a Problem: A Downside of Humorous Appeals
–A. Peter McGraw, Julie L. Schiro and Philip M. Fernbach [Publisher] [Google Scholar]