TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 43(6)

JAMS 2010–2015: literature themes and intellectual structure
G. Tomas M. Hult

All the same to me: outcomes of aesthetic labor performed by frontline service providers
Kathrynn R. Pounders, Barry J. Babin & Angeline G. Close

Dependence and interdependence in marketing relationships: meta-analytic insights
Lisa K. Scheer, C. Fred Miao & Robert W. Palmatier

Your mileage may vary: Managing untargeted consumers’ reactions to promotions
Scott A. Thompson, Richard A. Gooner & Anthony Kim

Understanding how changes within service experiences impact prospective vs. retrospective time judgments
Elison Ai Ching Lim, Doreen Kum & Yih Hwai Lee

Distributing through multiple channels in industrial wholesaling: how many and how much?
Monika Käuferle & Werner Reinartz

Customer reactions to downsizing: when and how is satisfaction affected?
Johannes Habel & Martin Klarmann

Building, measuring, and profiting from customer loyalty
George F. Watson, Joshua T. Beck, Conor M. Henderson & Robert W. Palmatier