TOC: Intl J Internet Mar Adv


International Journal of Internet Marketing and Advertising, 9(4)

How sender and receiver jointly shape message: an empirical study on transactional relationship in electronic word of mouth
Tong Bao [Publisher] [Google Scholar]

Beliefs, attitudes, and behaviour towards marketing communication on social networks – the case of Central and Eastern European country
Denis Tomše; Ksenija Dumicic; Boris Snoj [Publisher] [Google Scholar]

Factors of continually using branded mobile apps: the central role of app engagement
Linwan Wu [Publisher] [Google Scholar]

Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model
Phuoc H.M. Pham; Bashar S. Gammoh [Publisher] [Google Scholar]

Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Hassan Alboqami; Wafi Al-Karaghouli; Yasser Baeshen; Ismail Erkan; Chris Evans; Ahmad Ghoneim [Publisher] [Google Scholar]