2016 Winter Marketing Academic Conference
Caesars Palace Las Vegas
Friday February 26th, 2016, 8:15 to 12:30

Both #WinterAMA16 pre-conference programs include lunch.

Pre-Conference Session 1: Social Media Marketing

To shed new light on the important topic of social media marketing, this pre-conference will bring together social media marketing experts from around the world to present their latest research on the key challenges in understanding consumer behavior as well as managing products/brands and services in the digital age. Attendees will learn from speakers who will address the key challenges that marketers face as a result from the new nature of social interactions and the newly available data in the digital age. This pre-conference program has been organized in close cooperation with the collaborative research unit “Marketing in the Context of Digital Social Media,” German Research Foundation (FOR 1452). Speakers Include:

Caroline Wiertz, Ed Malthouse, Vithala Rao, Henrik Sattler, Charles Hofacker and Thorsten Henning Thurau and others will participate.

Please note that the number of participants for this event is limited to 60 and an extra-fee of $40 applies, which also covers boxed lunch.

Pre-Conference Session 2: Netnography: Understanding Online Social Interaction

This special Pre-Conference brings together Robert Kozinets, founder of netnography and author of Netnography: Redefined (2015), with other marketing scholars and practitioners, to shed light on the method and its applications, addressing questions in the marketing and consumer behavior domains, this session will have 2 related parts:

“The Practice of Netnography,” a very brief tutorial on netnography in which the latest developments in netnography are highlighted along with the work of global scholars using netnography, both within marketing and outside of the field

“Marketing Applications of Netnography,” a moderated discussion by Robert, with several hand-picked participants from academia and industry.

Please note that the number of participants for this event is limited to 60 and an extra-fee of $40 applies, which also covers boxed lunch.

For full information on both programs please see

http://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx

The #WinterAMA16 Early Bird Registration Deadline is January 22nd, 2016

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