SPECIAL ISSUE: THE MAGIC OF SECRETS
GUEST EDITORS’ PERSPECTIVE

The magic of secrets
–Leyland Pitt, Pierre Berthon, João Ferreira [Publisher] [Google Scholar]

FEATURE ARTICLES

Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships
–Ekin Pehlivan, Pierre Berthon, Mine Üçok Hughes, Jean-Paul Berthon [Publisher] [Google Scholar]

Good native advertising isn’t a secret
–Colin Campbell, Lawrence J. Marks [Publisher] [Google Scholar]

Trade secrets: Managerial guidance for competitive advantage
–William F. Crittenden, Victoria L. Crittenden, Allison Pierpont [Publisher] [Google Scholar]

Internet of Things: Convenience vs. privacy and secrecy
–Bruce D. Weinberg, George R. Milne, Yana G. Andonova, Fatima M. Hajjat [Publisher] [Google Scholar]

Balancing customer privacy, secrets, and surveillance: Insights and management
–Kirk Plangger, Richard T. Watson [Publisher] [Google Scholar]

Someone to watch over me: The integration of privacy and corporate social responsibility
–Alexis M. Allen, John Peloza [Publisher] [Google Scholar]

Everyone loves a secret: Why consumers value marketing secrets
–Adam J. Mills [Publisher] [Google Scholar]

The secrets of secret societies: The case of wine
–Daniel Hall, Leyland Pitt, Asa Wallstrom [Publisher] [Google Scholar]

We’re leaking, and everything’s fine: How and why companies deliberately leak secrets
–David R. Hannah, Ian P. McCarthy, Jan Kietzmann [Publisher] [Google Scholar]

The secret to protecting trade secrets: How to create positive secrecy climates in organizations
–Kirsten M. Robertson, David R. Hannah, Brenda A. Lautsch [Publisher] [Google Scholar]

MARKETING & TECHNOLOGY

Knowing what they know: A managerial perspective on consumer knowledge
–Debbie Vigar-Ellis, Leyland Pitt, Pierre Berthon [Publisher] [Google Scholar]

EXECUTIVE DIGEST

The rapid results package: Better performance/stronger managers
–Robert H. Schaffer, Jonathan M. Stearn [Publisher] [Google Scholar]

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