TOC: J Mar Analytics

Introduction

Journal of Marketing Analytics, 3(3)

New approach to customer segmentation based on changes in customer value
Monireh Hosseini and Mostafa Shabani [Publisher] [Google Scholar]

Customer lifetime valuation using real options analysis
Hamidreza Koosha and Amir Albadvi [Publisher] [Google Scholar]

How do consumers in the Web 2.0 era get information? Social media users’ use of and reliance on traditional media
Hyukjun Cheong and Jin Seong Park [Publisher] [Google Scholar]

Stickiness: The value of saved money
Dirk Sikkel and Geoffrey J L van Meer [Publisher] [Google Scholar]

Optimizing acquisition and retention spending to maximize market share
Cassandra Williams and Rice Williams [Publisher] [Google Scholar]