So just what is a trailer, anyway?
–Ed Vollans [Publisher] [Google Scholar]

‘Show us your moves’: trade rituals of television marketing
–Paul Grainge and Catherine Johnson [Publisher] [Google Scholar]

Designing to engage a television audience: how are different media used in TV ident creation?
–Iain Macdonald [Publisher] [Google Scholar]

Fluid typography: transforming letterforms in television idents
–Barbara Brownie [Publisher] [Google Scholar]

Experiencing websites: UK DVD distributors and the promotion of Asian media
–Jonathan Wroot [Publisher] [Google Scholar]

Promotional alternate reality games – more than “just” marketing
–Stephanie Janes [Publisher] [Google Scholar]

Guest editorial
–Daniel Hesford and Keith M Johnston [Publisher]

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