TOC: Arts Market


Arts and the Market, 5(2)

So just what is a trailer, anyway?
Ed Vollans [Publisher] [Google Scholar]

‘Show us your moves’: trade rituals of television marketing
Paul Grainge and Catherine Johnson [Publisher] [Google Scholar]

Designing to engage a television audience: how are different media used in TV ident creation?
Iain Macdonald [Publisher] [Google Scholar]

Fluid typography: transforming letterforms in television idents
Barbara Brownie [Publisher] [Google Scholar]

Experiencing websites: UK DVD distributors and the promotion of Asian media
Jonathan Wroot [Publisher] [Google Scholar]

Promotional alternate reality games – more than “just” marketing
Stephanie Janes [Publisher] [Google Scholar]

Guest editorial
Daniel Hesford and Keith M Johnston [Publisher]