Revisit: GMC 2016


Symposium "Behind the Glamour of Fashion", at the Global Marketing Conference, Hong Kong, 21-24 Jul 2016; Deadline 15 Jan



July 21-24, 2016

The International Textile and Apparel Association and the Global Alliance of Marketing & Management Associations is pleased to announce the 2016 ITAA-GAMMA Joint

Symposium" on "Behind the Glamor of Fashion” to be held at the " 2016 Global

Marketing Conference at Hong Kong. We are interested in providing opportunities to share research findings, innovative teaching strategies, and concept papers that explore and investigate issues related to the dark side of fashion.

As there are many phases to fashion from ideation, design, production, distribution, sale, consumption, and ultimately disposal, there are many instances where misbehavior can occur within the design process, (e.g., designers who co-opt the designs of others) manufacturing (e.g., production of fakes, exploitation of workers), retailing (e.g., objectification of men, women and children in advertising, labor abuses), and consumption (e.g., hoarding, merchandise borrowing, stealing, buying items that are never used, retail therapy, return fraud, compulsive shopping). Fashion has a dark side. Through a series of scholarly presentations and panel discussions (if proposed) the symposium participants will explore and investigate what goes on behind the glamor of fashion. Topics may include but are not limited to the following:

  • Labor abuses in manufacturing/retailing
  • Misleading selling practices (e.g., Bait and switch)
  • Exploitation of women, men and children in fashion advertising
  • Consumer misbehavior during massive sales
  • Merchandise borrowing
  • Production/Consumption of fakes
  • Overconsumption
  • Historical Perspectives on Consumer Misbehavior
  • Cross-cultural differences in the formation of expectations for consumer behavior in the marketplace
  • Vandalism
  • Tag-switching
  • Compulsive consumption
  • Haul videos
  • Shoplifting
  • Black markets
  • Consumer’s verbal and/or physical abuse toward retail employees or organizational property
  • Internet deviance
  • Environmental issues (e.g., waste, pollution)
  • Cruelty to animals
  • Design infringement
  • Trade mark infringement
  • Grey market apparel (e.g., over producer orders, factory rejects)
  • Deceptive/misleading advertising (e.g., using Photoshop, airbrushing)
  • Retail “therapy”

Please submit your abstract or full paper to Symposium Chairs: Prof. Kim K. P. Johnson, University of Minnesota, Retail Merchandising Program, 240 McNeal Hall, 1985 Buford Ave., St. Paul, MN 55108 (email) OR Prof. MiYoung Lee, Dept. of Fashion Design & Textiles (1-518), Inha University, 100 Inha-ro, Nam-gu, Incheon, 402-751, S. Korea (email)

Submission Guidelines:

The 2016 joint symposium of GAMMA and ITAA accepts submissions electronically. Electronic submission should be sent to or or the appropriate track chair in the preferred track. A word document containing the manuscript should be sent as an attachment to an e-mail communication. A second word document should be sent with a title page. Please be sure to include complete contact information for the contact person

An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the symposium co-chairs. All communications will then occur electronically.

Manuscripts must follow Manuscript Submission Guidelines: 2016 Global Marketing Conference at Hong Kong. Submissions should be formatted according to the reference style of GAMMA Journals and Proceedings ( Abstract submissions should not exceed 5 pages (single spaced) or 20 pages double spaced for full papers (including references, tables, figures). Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of one of the Global Alliance of Marketing & Management Associations (e.g., ITAA) or be willing to join the Academy if the manuscript is accepted for presentation.

The symposium will accept papers and allow authors to decide whether or not to publish the complete paper in the Proceedings of the conference or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to corresponding authors of accepted papers.


Additional details concerning registration and hotel accommodations can be found at