TOC: J Travel Tour Mar


Journal of Travel & Tourism Marketing, 32(7)

Special Issue: Revenue Management for Tourism and Hospitality. Guest Editors: Prof. Patrick Legohérel, Prof. Zvi Schwartz, Dr. Cindy Yoonjoung Heo, and Dr. Xuan Lorna Wang

Patrick Legohérel, Zvi Schwartz, Cindy Yoonjoung Heo & Xuan Lorna Wang [Publisher]

Revenue Management: Progress, Challenges, and Research Prospects
Xuan Lorna Wang, Cindy Yoonjoung Heo, Zvi Schwartz, Patrick Legohérel & Frédéric Specklin [Publisher] [Google Scholar]

From Demand Elasticity to Market Plasticity: A Market Approach for Developing Revenue Management Strategies in Tourism
Marianna Sigala [Publisher] [Google Scholar]

Segmenting Hotel Customers Based on Rate Fences Through Conjoint and Cluster Analysis
Basak Denizci Guillet, Yuanyuan Guo & Rob Law [Publisher] [Google Scholar]

Analyzing the Use of an Advance Booking Curve in Forecasting Hotel Reservations
Tony Sze Ming Tse & Yiu Tung Poon [Publisher] [Google Scholar]

Estimating Future Room Occupancy Fluctuations to Optimize Hotel Revenues
Candy Mei Fung Tang, Brian E. M. King & Nada Kulendran [Publisher] [Google Scholar]

Hotel Cancelation Policies, Distributive and Procedural Fairness, and Consumer Patronage: A Study of the Lodging Industry
Scott J. Smith, H.G. Parsa, Milos Bujisic & Jean-Pierre van der Rest [Publisher] [Google Scholar]

Measuring Price Fairness: Development of a Multidimensional Scale
Jin Young Chung & James F. Petrick [Publisher] [Google Scholar]

The Future Impact of Changes in Rate Parity Agreements on Hotel Chains: The long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models
Natalie Haynes & David Egan [Publisher] [Google Scholar]