Sales education is becoming increasingly important for today’s business school graduates. Recent research reveals that 82% of all marketing majors and 66% of ALL college of business students are headed for a sales related job. While a host of conferences provide resources to sales faculty to conduct and present sales research, no other such program exists for the purpose of exchanging best practices in teaching sales.

As a result of the highly successful partnership between Florida State University and Rollins College that has offered this programme several times in the US, the decision has been taken to extend the growth of the programme globally. Hence, the 5th Sales Educators’ Academy (SEA) will be held in Birmingham, UK and will be hosted by Florida State University in partnership with Aston Business School.

The goal of the SEA is to help sales educators of ALL experience levels improve their ability to teach sales students the skills and knowledge that these students will need upon graduating from business school.

SEA Facilitators

• Leff Bonney – Florida State University
• Greg Marshall – Rollins College and Aston Business School
• Ad-de-Jong – Aston Business School
• Mark Johnston – Rollins College

Full information available at

http://www.aston.ac.uk/aston-business-school/research/events/sea-conference/

 

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