Sports Marketing in the Digital Age


Darin White seeks authors for a special session at EMAC, Oslo, 24-27 May 2016; Send by 1 Dec

Sports Marketing in the Digital Age

2016 European Marketing Academy Special Session Call for Papers

Hosted by Norwegian Business School

Oslo, Norway
May 24 – 27, 2016

The profusion of digital channels and the challenges of digital brands have created numerous new strategic dilemmas for sports marketing academicians and for sports business practice and policymakers. In the last decade digital capabilities have changed how we study sports marketing, and digital services have changed the questions asked by sports marketing scholars. With this digital ubiquity in mind, this special session seeks to highlight sports marketing scholarship that addresses managerially relevant challenges in the digital age.

Deadline for submission of extended abstract: December 1, 2015

Notification of acceptance in special session proposal: December 14, 2015

Requirements for submission: Each submission should contain a 500-1000 word abstract that starts with the title of the paper and the names and affiliations of the authors. In addition you must include an alphabetical list of references, following the same guidelines as for paper submissions. The submission must be single spaced, and use Times New Roman Font size 12 point, with 1.50 cm margins.

Questions & Submissions should be direct to Sports Marketing in the Digital Age Special Session Chair:

Darin W. White, Ph.D.
Chair, American Marketing Association Sports Marketing SIG
Professor of Marketing & Sports Marketing Program Coordinator
Brock School of Business at Samford University
@Sports_Biz_Prof (Twitter)

Please see below for detailed information about accommodations, travel, and dining and entertainment.