TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 25(2)
Do higher education institutes communicate trust well?
–Paul Gibbs & Aftab Dean [Publisher] [Google Scholar]
Effects of country and delivery mode on perceived risk in international higher education
–Norazlyn Kamal Basha, Jillian C. Sweeney & Geoff Soutar [Publisher] [Google Scholar]
Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership
–Narissara Sujchaphong, Bang Nguyen & T.C. Melewar [Publisher] [Google Scholar]
Student co-creation behavior in higher education: the role of satisfaction with the university experience
–Tamer H. Elsharnouby [Publisher] [Google Scholar]
Study abroad information in the new media
–Shasha Teng, Kok Wei Khong & Alain Yee Loong Chong [Publisher] [Google Scholar]
Social media’s use in postgraduate students’ decision-making journey: an exploratory study
–Mianda Galan, Meredith Lawley & Michael Clements [Publisher] [Google Scholar]
