TOC: J Mar Higher Ed


Journal of Marketing for Higher Education, 25(2)

Do higher education institutes communicate trust well?

Paul Gibbs & Aftab Dean [Publisher] [Google Scholar]

Effects of country and delivery mode on perceived risk in international higher education

Norazlyn Kamal Basha, Jillian C. Sweeney & Geoff Soutar [Publisher] [Google Scholar]

Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership

Narissara Sujchaphong, Bang Nguyen & T.C. Melewar [Publisher] [Google Scholar]

Student co-creation behavior in higher education: the role of satisfaction with the university experience

Tamer H. Elsharnouby [Publisher] [Google Scholar]

Study abroad information in the new media

Shasha Teng, Kok Wei Khong & Alain Yee Loong Chong [Publisher] [Google Scholar]

Social media’s use in postgraduate students’ decision-making journey: an exploratory study

Mianda Galan, Meredith Lawley & Michael Clements [Publisher] [Google Scholar]