TOC: J Direct Data Digital Mar Prac

Introduction

Journal of Direct, Data and Digital Marketing Practice, 17(1)

EDITORIAL

Data: Infinity in a grain of sand

David Reed [Publisher] [Google Scholar]

OPINION PIECES

When digital becomes human

Steven van Belleghem [Publisher] [Google Scholar]

Data and creativity: Blessing or curse?

Tim Drye [Publisher] [Google Scholar]

Adding value to customer engagement through effective data compliance

Marie Myles [Publisher] [Google Scholar]

What does mobile really mean for research?

Mardien Drew and Paul Berney [Publisher] [Google Scholar]

Competitive marketing intelligence in a digital, data-based world

Merlin Stone [Publisher] [Google Scholar]

BUSINESS INTELLIGENCE

Data privacy: What the consumer really thinks

Thomas Ridley-Siegert [Publisher] [Google Scholar]

Abacus Annual Trends Report 2015

Michele Masnaghetti and Luke Ditchburn [Publisher] [Google Scholar]

PAPERS

Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites

Ashish Gupta and Anil Dhami [Publisher] [Google Scholar]

Return on web site visit duration: Applying web analytics data

Jiyao Xun [Publisher] [Google Scholar]

REVIEW

DMA data protection day 2015 – In praise of transparency

Rosemary Smith [Publisher]