TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 17(1)
EDITORIAL
Data: Infinity in a grain of sand
–David Reed [Publisher] [Google Scholar]
OPINION PIECES
When digital becomes human
–Steven van Belleghem [Publisher] [Google Scholar]
Data and creativity: Blessing or curse?
–Tim Drye [Publisher] [Google Scholar]
Adding value to customer engagement through effective data compliance
–Marie Myles [Publisher] [Google Scholar]
What does mobile really mean for research?
–Mardien Drew and Paul Berney [Publisher] [Google Scholar]
Competitive marketing intelligence in a digital, data-based world
–Merlin Stone [Publisher] [Google Scholar]
BUSINESS INTELLIGENCE
Data privacy: What the consumer really thinks
–Thomas Ridley-Siegert [Publisher] [Google Scholar]
Abacus Annual Trends Report 2015
–Michele Masnaghetti and Luke Ditchburn [Publisher] [Google Scholar]
PAPERS
Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites
–Ashish Gupta and Anil Dhami [Publisher] [Google Scholar]
Return on web site visit duration: Applying web analytics data
–Jiyao Xun [Publisher] [Google Scholar]
REVIEW
DMA data protection day 2015 – In praise of transparency
–Rosemary Smith [Publisher]
