Editorial
–C. Anthony Di Benedetto [Publisher]

Culture Differences, Difficulties, and Challenges of the Neurophysiological Methods in Marketing Research
–Giuliana Isabella, José Afonso Mazzon & Angelika Dimoka [Publisher] [Google Scholar]

The Intersection of Global Consumer Culture and National Identity and the Effect on Japanese Consumer Behavior
–Mark Cleveland, Michel Laroche & Ikuo Takahashi [Publisher] [Google Scholar]

Effects of Fit, Consumer Involvement and the Number of Celebrities on Consumer Behavior in an Emerging Market
–Haizhong Wang, Paul Chao & Jing Yi Wang [Publisher] [Google Scholar]

Multiple Collective Identities of Far Eastern Russians and Their Choice of Asian versus European Brands
–C. Min Han & Polina Khvoynitskaya [Publisher] [Google Scholar]

The Effects of Having, Feeling, and Thinking on Impulse Buying in European Adolescents
–Samuel Lins, Ádám Dóka, Ezra Bottequin, Ana Odabašic, Sara Pavlovic, Ana Merchán, Agata Golasa & Frida Hylander [Publisher] [Google Scholar]