Social Media in Hospitality and Tourism


Special issue of International Journal of Contemporary Hospitality Management; Deadline 31 Oct 2015

International Journal of Contemporary Hospitality Management

Special Issue on Social Media in Hospitality and Tourism

Guest Editors:


The introduction of social media sets the unprecedented growth of communication among individuals and businesses worldwide. It also provides golden opportunities for hospitality and tourism academic researchers, as well as industry practitioners, in different sectors to broaden their horizons. The phenomenal growth of business activities in social media in hospitality and tourism has been evident. Riding the wave of social media, a vast body of knowledge in social media-related topics has been accumulated in the recent hospitality and tourism literature. However, studies are scarce on the factors that contribute to the propagation of electronic word-of-mouth through social media and user-generated content in the hospitality and tourism context. In addition, examining how social media could generate business value and customer satisfaction to service providers would be valuable. Therefore, adding the current status of social media usage and the latest research trends to the existing literature is important. Consequently, the International Journal of Contemporary Hospitality Management (IJCHM) features a special issue on social media in hospitality and tourism.

IJCHM is a reputable refereed journal indexed by the Social Sciences Citation Index (Impact Factor in 2013 is 1.623). The journal is dedicated to conveying the latest development and ideas on the management of hospitality and tourism businesses worldwide. For more details about IJCHM, please visit its official website at

Guest editors welcome submissions that reflect the latest research and development in social media within the realms of hospitality and tourism. We particularly encourage submissions that aim to advance theories and knowledge using rigorous and innovative methods. Suggested topics include, but are not limited, to the following:

  • Mobile technologies and applications
  • Role of social media and smart hospitality and tourism
  • Use of smart applications in hospitality and tourism businesses
  • Impacts of social media on business value and performance
  • Social media strategy and marketing channels
  • Customer engagement strategies using social media
  • Comparison of different types of marketing channels
  • Social media and human resources management practices in hospitality and tourism
  • Impacts of social media on customer/tourist behaviors
  • Individual and cultural differences in the use of social media
  • Information acquisition and dissemination in social media
  • Development and implementation of social media systems
  • Dynamic perspectives of social media and social networking analysis
  • Innovative data collection methods and analysis
  • Legal, ethical, and regulatory issues of social media
  • Social media and theories for hospitality and tourism
  • Research methods for the analysis of social media-related phenomena
  • Use of social media by Gen Y and other generations

Submission Procedure

Prospective authors are encouraged to contact one of the guest editors regarding potential topics of interest or any questions/suggestions regarding this special issue. The full paper should be submitted by October 31, 2015 via ScholarOne Manuscripts, the online submission and peer review system at When submitting a manuscript to the special issue, please ensure that the correct issue “Social Media in Hospitality and Tourism” is selected. Author guidelines for IJCHM can be found at

Submitted full papers will be peer-reviewed by international scholars.

Important Dates

  • Full Paper Submission: October 31, 2015
  • Initial Review Report: January 31, 2016
  • Revisions and Decision: April 30, 2016
  • Publication Date: 2017