TOC: Mar Sci
Introduction
Marketing Science, 34(5)
The Squeaky Wheel Gets the Grease?An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
–Liye Ma, Baohong Sun, and Sunder Kekre [Publisher] [Google Scholar]
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
–Yacheng Sun, Shibo Li, and Baohong Sun [Publisher] [Google Scholar]
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
–Alexander Bleier and Maik Eisenbeiss [Publisher] [Google Scholar]
Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels
–Yan Dong, Kefeng Xu, Tony Haitao Cui, and Yuliang Yao [Publisher] [Google Scholar]
Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management
–Guofang Huang, Ahmed Khwaja, and K. Sudhir [Publisher] [Google Scholar]
Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel
–Jian Ni and Kannan Srinivasan [Publisher] [Google Scholar]
The Economic Value of Online Reviews
–Chunhua Wu, Hai Che, Tat Y. Chan, and Xianghua Lu [Publisher] [Google Scholar]
Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies
–Terrence August, Duy Dao, and Hyoduk Shin [Publisher] [Google Scholar]
