TOC: Mar Sci


Marketing Science, 34(5)

The Squeaky Wheel Gets the Grease?An Empirical Analysis of Customer Voice and Firm Intervention on Twitter

Liye Ma, Baohong Sun, and Sunder Kekre [Publisher] [Google Scholar]

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination

Yacheng Sun, Shibo Li, and Baohong Sun [Publisher] [Google Scholar]

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Alexander Bleier and Maik Eisenbeiss [Publisher] [Google Scholar]

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels

Yan Dong, Kefeng Xu, Tony Haitao Cui, and Yuliang Yao [Publisher] [Google Scholar]

Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management

Guofang Huang, Ahmed Khwaja, and K. Sudhir [Publisher] [Google Scholar]

Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel

Jian Ni and Kannan Srinivasan [Publisher] [Google Scholar]

The Economic Value of Online Reviews

Chunhua Wu, Hai Che, Tat Y. Chan, and Xianghua Lu [Publisher] [Google Scholar]

Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies

Terrence August, Duy Dao, and Hyoduk Shin [Publisher] [Google Scholar]