TOC: J Prod Brand Man


Journal of Product & Brand Management, 24(6)

Intellectual capital through the eyes of the consumer

Thuy D. Nguyen, Charlene Dadzie, Arezoo Davari and Francisco Guzman [Publisher] [Google Scholar]

Brand love in progress ? the interdependence of brand love antecedents in consideration of relationship duration

Frank Huber, Frederik Meyer and David Alexander Schmid [Publisher] [Google Scholar]

The influence of ?Facebook friends? on the intention to join brand pages

Mariola Palaz?n, Mar?a Sicilia and Manuela L?pez [Publisher] [Google Scholar]

Spillover of social responsibility associations in a brand portfolio

Wenling Wang and Daniel Korschun [Publisher] [Google Scholar]

Perceived brand portfolios: how individual views hamper efficiency

Per ?sberg [Publisher] [Google Scholar]

Overcoming resistance to product rebranding

V?ronique Collange and Adrien Bonache [Publisher] [Google Scholar]

Celebrity endorsements and branding strategies: event study from India

Saravana Jaikumar and Arvind Sahay [Publisher] [Google Scholar]

The impact of copycat packaging strategies on the adoption of private labels

Rita Coelho do Vale and Pedro Verga Matos [Publisher] [Google Scholar]


Cleopatra Veloutsou and Francisco Guzman [Publisher]