Intellectual capital through the eyes of the consumer

–Thuy D. Nguyen, Charlene Dadzie, Arezoo Davari and Francisco Guzman [Publisher] [Google Scholar]

Brand love in progress ? the interdependence of brand love antecedents in consideration of relationship duration

–Frank Huber, Frederik Meyer and David Alexander Schmid [Publisher] [Google Scholar]

The influence of ?Facebook friends? on the intention to join brand pages

–Mariola Palaz?n, Mar?a Sicilia and Manuela L?pez [Publisher] [Google Scholar]

Spillover of social responsibility associations in a brand portfolio

–Wenling Wang and Daniel Korschun [Publisher] [Google Scholar]

Perceived brand portfolios: how individual views hamper efficiency

–Per ?sberg [Publisher] [Google Scholar]

Overcoming resistance to product rebranding

–V?ronique Collange and Adrien Bonache [Publisher] [Google Scholar]

Celebrity endorsements and branding strategies: event study from India

–Saravana Jaikumar and Arvind Sahay [Publisher] [Google Scholar]

The impact of copycat packaging strategies on the adoption of private labels

–Rita Coelho do Vale and Pedro Verga Matos [Publisher] [Google Scholar]

Editorial

–Cleopatra Veloutsou and Francisco Guzman [Publisher]

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