TOC: Health Mar Quart


Health Marketing Quarterly, 32(3)

Selling Health to the Distracted: Consumer Responses to Source Credibility and Ad Appeal Type in a Direct-to-Consumer Advertisement
Jennifer L. Lemanski & Jorge Villegas [Publisher] [Google Scholar]

Subjective Quality Information: Effects of Patient Experience Outcomes and Display Formats on Evaluation and Choice Intentions
Martin Dietrich & Simone Renner [Publisher] [Google Scholar]

Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives
Michael Mackert, Marie Guadagno & Sara Champlin [Publisher] [Google Scholar]

Helping With All Your Heart: Realistic Heart Stimulus and Compliance With an Organ Donation Request
Céline Jacob & Nicolas Guéguen [Publisher] [Google Scholar]

The Impact of Demographic Characteristics on Awareness and Usage of Support Groups
Linda Jane Coleman, Nehal Shah & Sanjay Jain [Publisher] [Google Scholar]

Marketing-Stimulated Word-of-Mouth: A Channel for Growing Demand
William R. Gombeski Jr., Becky Martin & Jason Britt [Publisher] [Google Scholar]