TOC: Intl Mar Rev


International Marketing Review, 32(5)

Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy
Zaheer Khan, Yong Kyu Lew and Byung Il Park [Publisher] [Google Scholar]

Consumer perceptions of CSR: (how) is China different?
Ans Kolk, Willemijn van Dolen and Leiming Ma [Publisher] [Google Scholar]

The impact of CSR on consumer-corporate connection and brand loyalty: A cross cultural investigation
Byeong-Joon Moon, Lee W. Lee and Chang Hoon Oh [Publisher] [Google Scholar]

Local or global: Analyzing the internationalization of social responsibility of corporate foundations
Ceren Altuntas and Duygu Turker [Publisher] [Google Scholar]

MNEs’ regional headquarters and their CSR agenda in the African context
Verena Gruber and Bodo B. Schlegelmilch [Publisher] [Google Scholar]

Guest editorial
Pervez N. Ghauri, Byung Il Park and Chang Hoon Oh [Publisher]