TOC: Bus Horizons

Introduction

Business Horizons, 58(5)

The auditing profession: Accounting for some things
Kate Jelinek [Publisher] [Google Scholar]

SPECIAL ISSUE ARTICLES

Between a rock and a hard place: Conflict minerals and professional integrity
Kate Jelinek [Publisher] [Google Scholar]

Data analytics in auditing: Opportunities and challenges
Christine E. Earley [Publisher] [Google Scholar]

The problem of management bias in accounting estimates: An investor perspective on root causes and solutions
Thomas I. Selling, Bo Nordlund [Publisher] [Google Scholar]

FEATURE ARTICLES

Marketing at the base of the pyramid: Perspectives for practitioners and academics
Stefanie Beninger, Karen Robson [Publisher] [Google Scholar]

Supply chain friends: The good, the bad, and the ugly
David M. Gligor, Carol L. Esmark [Publisher] [Google Scholar]

United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
Ludovica Cesareo, Barbara Stöttinger [Publisher] [Google Scholar]

A marketing communications approach for the digital era: Managerial guidelines for social media integration
Ginger Killian, Kristy McManus [Publisher] [Google Scholar]

Profit from poetry: Bards, brands, and burnished bottom lines
Stephen Brown, Roel Wijland [Publisher] [Google Scholar]

ORGANIZATIONAL PERFORMANCE

Struggling to innovate? Examine your structure, systems, and culture
Nathan Bennett, Jacob M. Parks [Publisher] [Google Scholar]

BUSINESS LAW & ETHICS CORNER

Fired for Facebook: Using NLRB guidance to craft appropriate social media policies
Gordon B. Schmidt, Kimberly W. O’Connor [Publisher] [Google Scholar]

EXECUTIVE FOCUS

An interview with Kerry Tassopoulos, Vice President – Public Affairs, Risk Management and Compliance at Mary Kay Inc.
Marc J. Dollinger [Publisher] [Google Scholar]