TOC: Bus Horizons
Introduction
Business Horizons, 58(5)
The auditing profession: Accounting for some things
–Kate Jelinek [Publisher] [Google Scholar]
SPECIAL ISSUE ARTICLES
Between a rock and a hard place: Conflict minerals and professional integrity
–Kate Jelinek [Publisher] [Google Scholar]
Data analytics in auditing: Opportunities and challenges
–Christine E. Earley [Publisher] [Google Scholar]
The problem of management bias in accounting estimates: An investor perspective on root causes and solutions
–Thomas I. Selling, Bo Nordlund [Publisher] [Google Scholar]
FEATURE ARTICLES
Marketing at the base of the pyramid: Perspectives for practitioners and academics
–Stefanie Beninger, Karen Robson [Publisher] [Google Scholar]
Supply chain friends: The good, the bad, and the ugly
–David M. Gligor, Carol L. Esmark [Publisher] [Google Scholar]
United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
–Ludovica Cesareo, Barbara Stöttinger [Publisher] [Google Scholar]
A marketing communications approach for the digital era: Managerial guidelines for social media integration
–Ginger Killian, Kristy McManus [Publisher] [Google Scholar]
Profit from poetry: Bards, brands, and burnished bottom lines
–Stephen Brown, Roel Wijland [Publisher] [Google Scholar]
ORGANIZATIONAL PERFORMANCE
Struggling to innovate? Examine your structure, systems, and culture
–Nathan Bennett, Jacob M. Parks [Publisher] [Google Scholar]
BUSINESS LAW & ETHICS CORNER
Fired for Facebook: Using NLRB guidance to craft appropriate social media policies
–Gordon B. Schmidt, Kimberly W. O’Connor [Publisher] [Google Scholar]
EXECUTIVE FOCUS
An interview with Kerry Tassopoulos, Vice President – Public Affairs, Risk Management and Compliance at Mary Kay Inc.
–Marc J. Dollinger [Publisher] [Google Scholar]