Dear colleagues,

I have had the pleasure to teach the marketing research course at Northwestern, Pitt, and Rice many students-current and former-ask me questions about sample design.

• What is an acceptable margin of error?
• Is this a large enough sample?

For their convenience, I wrote a teaching note which they find very useful. The note explains the topic of sample design in a user-friendly way for those interested in customer research.

Please feel free to download the note as shown below:

DOWNLOAD AT: http://ssrn.com/abstract=2638086

I hope the note is useful for:

• Faculty and their students in courses on marketing research, consumer research, and survey research
• Those planning to teach, learn, and conduct survey research
• Please feel free to download, and share for non-commercial purposes.

Please email me your suggestions, feedback and thoughts.

Reference: Mittal, Vikas (2015) "Sample Design for Customer-Focused Research," July, Rice University, Jones Graduate School of Business.

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