TOC: J Interactive Mar


Journal of Interactive Marketing, 31

How Managers’ Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
Pernille Rydén, Torsten Ringberg, Ricky Wilke [Publisher] [Google Scholar]

A Meta-analytic Investigation of the Role of Valence in Online Reviews
Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker, Nathalie Dens [Publisher] [Google Scholar]

The Effects of Adopting and Using a Brand’s Mobile Application on Customers’ Subsequent Purchase Behavior
Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse [Publisher] [Google Scholar]

Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions
Kimmy Wa Chan, Stella Yiyan Li, John Jianjun Zhu [Publisher] [Google Scholar]

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience
Katia Campo, Els Breugelmans [Publisher] [Google Scholar]