Wilkie Award


The AMA Foundation seeks nominations for the William L. Wilkie "Marketing for a Better World" Award; Deadline 30 Oct 2015

The Wilkie Award honors marketing thinkers who have significantly contributed to the understanding and appreciation for marketing’s potentials to improve the world, and from whose work notable advances have ensued. The award recognizes and honors the life of William (Bill) Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business, University of Notre Dame.

The Wilkie Award is intended to be a broadly based, major academic recognition for the field, recognizing Marketing thought leaders whose conceptual developments, substantive applications, or empirical studies have served to provide significant bases for improvements in our world. There is a broad range of possible research areas from which the award can possibly spring, including (but not limited to) marketing theory, innovation, macromarketing, marketing and public policy, ethics and social responsibility, social marketing, services marketing, competition, pricing, advertising, marketing and development, transformative consumer research, and marketing and the consumer interest.

The nomination period for the 2016 award closes on Friday, October 30, 2015. The recipient of the award will be honored at the AMA Winter Educators’ Conference (February 26-28, Las Vegas, NV). The nomination process has been designed to be efficient.

Eligibility & Criteria for Selection

Nominees must be marketing professors and self-nominations will not be reviewed. In order to submit a nomination, the following information is needed and must be submitted at a single time:

  • Nominee and nominator contact information.
  • Summary of the nominee’s accomplishments, especially with respect to how their work has advanced marketing’s contributions to a better world (e.g., through fairness or efficiency, or new opportunities). These accomplishments may be seen through publications, academic infrastructure contributions, and/or applications.
  • Vitae of nominee.
  • Letter of recommendation from the nominator.
  • Note: Up to 2 additional letters of support from other knowledgeable colleagues are welcomed, and will likely carry weight in the deliberation process.

For additional information and to nominate a marketing professor for the award, visit: