Strategic Marketing Research


EMAC/EDEN Doctoral Seminar, Groningen, Netherlands 16-20 Nov 2015; Deadline 16 Sep

EDEN Doctoral Seminar on Strategic Marketing Research
Groningen, Netherlands November 16-20, 2015

Application Deadline: September 16, 2015

Professor Peter Verhoef, University of Groningen (Programme Coordinator)
Professor Stefan Wuyts, Tilburg University
Professor Thorsten Wiesel, University of Muenster

The course is divided into five general themes: (1) Marketing Strategy, (2) Customer Management and Models, and (3) Innovation, (4) Networks, and (5) Competition.

Full information is given here: