Revisit: GMC 2016


Conference Track and JBR Special Issue on Transcultural Experiences Within and Beyond Home, Hong Kong, 21-24 Jul 2016; Deadline 15 Jan

Call for Papers: 2016 Global Marketing Conference (GMC) Track & Special Issue of Journal of Business Research on Transcultural experiences within and beyond home

Track Chairs/Special Issue Guest Editors:

  • Xiang (Robert) Li, Ph.D., School of Tourism and Hospitality Management, Temple University, Philadelphia, PA19122, USA
  • Scott Cohen, Ph.D., School of Hospitality and Tourism Management, University of Surrey, Guildford, Surrey, GU27XH, UK

Manuscript submissions must be received by January 15, 2016

The 2016 Global Marketing Conference ( will be held in Hong Kong, on July 21–24, 2016. The theme of this year’s conference is Bridging Asia and the World: Global Platform for Interface between Marketing and Management. We warmly welcome submissions regarding the topic, “Transcultural experiences within and beyond home” for consideration for one of the conference tracks and for a special issue of the Journal of Business Research.

This “Transcultural experiences within and beyond home” track deals with various aspects of transcultural issues, or business-related concepts that "transcend cultural boundaries" (Brink, 1999, p. 7). As opposed to a cross-cultural focus, which is concerned with differences across cultures, transculturalism focuses on issues that extend through all human cultures. Emphases will be given to transcultural issues in the contexts of tourism, hospitality, leisure and recreation, service management, and experiential marketing. Transcending cultural boundaries may include not only those of nationality, but also for instance, boundaries of ethnicity, religion and subculture. While physical distance and/or the crossing of national borders is often an important factor in transcultural experiences, it is not crucial. Transcultural experiences can also take place closer to home. Both conceptual and empirical, quantitative, qualitative or mixed method studies are welcome. The editors are particularly interested in research with wider global significance (i.e., beyond case studies) and encourage submissions regarding understudied regions and contexts.

Some example dimensions of topics include, but are not limited to the following:

  • Distinguishing transcultural issues from cross-cultural issues, and the implications of the former for business decisions, processes and activities
  • Transcultural issues that transcend ethnicity, religion, social class and/or subculture and their relevance to business concepts and practices
  • Transcultural experiences in or near the ‘home’ environment and their relationships to business situations
  • Transcultural consumption and experiences at domestic, cross-border, intra-regional and/or long-haul international scales
  • Studies of the above as they relate to the consumption, management, marketing and/or the planning contexts of tourism, hospitality, leisure, recreation, and/or service experiences
  • Studies of the above from within emerging world regions, especially from geographical contexts within the Middle East, Africa or Latin America

All submissions, reviewing and notification will be conducted electronically. If you do not receive confirmation of your submission within seven days, please contact the track chairs. Please submit manuscripts in an MS WORD document in Times New Roman 12-font. All papers accepted for review will be subjected to a double blind peer review procedure. Initial submissions for the conference track should have page numbers and be limited to 20 pages of text in length (double space). The format of the papers must comply with the Journal of Business Research guidelines. Please place all tables and figures at the end of the manuscript (following the references). Information identifying the submission authors (affiliation, mailing address, telephone number, and e-mail address) should only be listed on the title page.

The top papers presented in the “Transcultural experiences within and beyond home” conference track will be considered for a special issue in the Journal of Business Research. If you are interested in publishing in this special issue, please clearly indicate so to the track chairs. Once selected, you will be invited to submit your full paper for further review with JBR.

Please submit your paper before January 15, 2016 to the Track Chairs/Special Issue Guest Editors: Xiang (Robert) Li ( and Scott Cohen (

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